Our Founder's Favourites: The Most Wanted By Phil James

The Yukon flannel shirt is synonymous with rugged heritage wear and after becoming a fast favourite with our Pioneers, we created 2 new colourways.

Phil spent months designing the perfect pattern and landed with the unique buffalo plaid that you can see today. Everything from the buffalo horn buttons and bellowed pockets, to the exclusive 295g red and black flannel is the result of hard work and the relentless pursuit of perfection from Phil and the team. 

Our HARD.WEAR Collection is made up of pieces that will go the distance and meet the elements head-on. The Ryder was inspired by the traditional ranch jackets worn by hundreds of ranchers and homesteaders from the past.

Part of our charm is knowing your pieces will remain by your side for years to come but opening a new jacket that looks authentic.

Our Brandon Collection was a chance to explore more colourways and different fabrics whilst still making comfortable trousers styled from traditional jeans.

Our Corduroy Tan Brandons are rugged finery at their best, with a modern cut and rise. Style with a simple white T, a denim Chore jacket and some leather boots and you have a look that never fails. Gone are the days of garish-coloured cords worn by quirky University professors, we’ve revitalised this fabric and proven that when worn the right way, it can be the ultimate cool style.