April 25
Made Well Everywhere: A Commitment to Conscious Craft
We believe quality knows no borders. Great garments can be made anywhere—if they’re built with care and a clear conscience.
For too long, entire regions have been dismissed unfairly. But we’ve seen first-hand that when pride, skill, and craftsmanship come together, the result is timeless.
It’s not about where it’s made.
It’s about how, and who made it.
Our Promise
If something lets you down, we’ll make it right.
We repair where we can, replace where we must, and repurpose wherever possible.
It’s not just good practice—it’s the right thing to do.
Where We Are
We’re not perfect—but we’re doing the work.
- 96% of our range uses natural fibres and their blends
- 80% of our tops are made with organic cotton
- 2,744 garments repaired or re-homed to avoid landfill
- 85% of suppliers are independently audited
We question everything—because every thread matters.
Where We’re Going
We’ve always been a conscious brand. Now, we’re doubling down.
- Reduced air freight from 38% to 10% over five years
- 68% of our range is made in the UK & Europe (target: 70% by 2026)
- Launching a pre-loved platform to keep garments in circulation
- Applying for B-Corp certification in 2025
Our goal? To balance People, Profit, and Planet—on our own terms.
The Last Word
We believe the best garments are built to last - through seasons, stories, and generations.
And that they can be made well - everywhere.
This is our sustainability story. Not a badge.
A beginning.
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